E-mobility: How the Nissan Sakura saved the brand in Japan
The Nissan Sakura is a symbol of e-mobility and success. In 2024, Nissan sold 22,926 units of the Sakura in Japan, accounting for more than half of all EV sales in the country. The model became a symbol of Nissan's revival following the Carlos Ghosn scandal and financial troubles.
EvCompass Editorial TeamPublishedUpdated2 min read
The Nissan Sakura is a symbol of e-mobility and success. In 2024, Nissan sold 22,926 units of the Sakura in Japan, accounting for more than half of all EV sales in the country. The Sakura became a symbol of revival for Nissan after the Carlos Ghosn scandal and financial troubles.
Power, battery and range
The Sakura is powered by a 47 kW (64 hp) motor producing 195 Nm of torque. With a weight of around 1,070 kg, it offers a WLTC range of 180 km thanks to a 20 kWh battery.
Charging and infrastructure
Charging from 0 to 80% on a DC station takes around 40 minutes, while a full charge from a household socket takes up to 8 hours.
Technology and equipment
The Sakura offers modern technologies such as the ProPILOT system, e-Pedal, a digital cluster and an infotainment screen. The interior is spacious and functional despite the compact dimensions.
Market position and competition
The Sakura was the best-selling EV in Japan in 2023, with a 42% market share and 37,140 units sold. Competition, however, is growing: Hyundai has introduced the cheaper Inster model, and BYD plans to enter with its own kei EV in 2026.
Summary
The Sakura is an ideal choice for urban users who need an economical, ecological and agile car. Thanks to its compact size, range and modern technologies, it performs well in densely built urban areas.
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