Volkswagen announces its cheapest EV – is the ID.EVERY1 a market revolution?

Volkswagen continues its push into e-mobility and announces an electric car that could become one of the cheapest models on the market. The manufacturer has stated that the starting price will be around €20,000, with the launch planned for 2027. The new model, possibly named ID.EVERY1, will be built on the MEB Small platform, similar to the earlier ID.2all concept.

This strategic move by Volkswagen is a response to the growing demand for affordable electric cars. Today, the main barrier to switching to e-mobility for many people is the price of vehicles, and VW wants to change this trend by offering solutions accessible to the average consumer. As Hans-Joachim Rothenpieler, former Chief Technology Officer at Volkswagen, says:

“If we want to accelerate the energy transition, we need to provide electric cars that the average family can afford.”

Why does this launch matter?

Currently, many manufacturers focus on premium vehicles that – while innovative – remain out of reach for the average consumer. Volkswagen plans to change this by delivering a highly functional model at an affordable price. The vehicle will be equipped with modern technologies such as fast charging and advanced driver assistance systems.

Europe is preparing for restrictions on the sale of new combustion-engine cars, set to take effect in 2035. EU regulations and numerous support programs, such as subsidies for purchasing electric cars, are helping accelerate this shift. In Poland, interest in the “Mój elektryk” program is growing, showing that consumers are increasingly open to e-mobility, provided the price and infrastructure are attractive enough.

Advantages of an EV for everyday users

1. Low running costs – charging an EV is significantly cheaper than traditional refuelling.
2. Environmental benefits – zero exhaust emissions help improve air quality and reduce the carbon footprint.
3. Modern technologies – EVs are often more technologically advanced than their combustion-engine counterparts.

If Volkswagen delivers on its promises, the new model could become a true market hit, revolutionising the accessibility of electric cars. Is this the future we have been waiting for? Everything points to yes.